Search Engine Land is your source for PPC news, trends and content. You’ll find a range of up-to-date and authoritative resources to help you work smarter and make better decisions. What is PPC? Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. This fundamental concept is crucial to understanding the world of online advertising. For an effective strategy, it’s important to understand how PPC and SEO can work together to improve your overall marketing efforts.
Our coverage
We provide the latest news in the PPC industry, keeping you informed about changes, updates, and emerging trends that can impact your campaigns. For example, leveraging AI-driven search advertising can be a game-changer for campaign success. You can also explore the best practices in paid search strategy to refine your campaigns. Check out our recent articles on topics like making display campaigns profitable and managing paid media budget allocation. Our content spans from beginner-friendly introductions to advanced strategies, ensuring we cater to all levels of PPC expertise.
Expert insights
What you read here is written by our experienced in-house team and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on PPC topics. Explore our latest job opportunities in search marketing if you’re looking to take your career to the next level. Our experts cover a wide range of subjects, from PPC competitor analysis to winning video advertising creative. We pride ourselves on providing authoritative information to guide your PPC decisions and strategy.
Practical tips and strategies
Our content includes tactic-rich tutorials designed to help you work smarter and make better decisions in your PPC efforts. Whether you’re looking to optimize your campaigns or explore new strategies, you’ll find valuable guidance here. For example, our Google Analytics 4 guide for PPC dives deep into how data can drive better campaign performance. We dive deep into important issues like the high cost of PPC efficiency and provide insights on ad platform updates for B2B in 2024.
Data-driven decision making
We offer the latest data to support your PPC initiatives. Our content is designed to provide you with the information you need to make informed choices and improve your campaign performance. Leveraging Google Analytics 4 will help you navigate the evolving landscape of PPC measurement and optimization.
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The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.Anu Adegbola | May 23, 2025 at 3:15 pm ET
Discord enters the Ad arena
Discord’s new opt-in video ads offer brands “guaranteed” attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.Anu Adegbola | May 23, 2025 at 2:32 pm ET
Google slashes Customer Match list minimums in Search Campaigns to 100 Users
Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.Anu Adegbola | May 23, 2025 at 12:15 pm ET
Using ChatGPT’s Advanced Data Analysis feature for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.Jason Tabeling | May 23, 2025 at 9:00 am ET
Ads arrive in Google AI Overviews – here’s what they look like
The arrival of ads in AI Overviews marks a big shift for Google search, though it’s still unclear how the new ad format will perform.Anu Adegbola | May 22, 2025 at 12:10 pm ET
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads’ best practices is a tough but necessary path to achieve PPC excellence. Here’s what you need to know.Rémi Kerhoas | May 22, 2025 at 10:15 am ET
Google Marketing Live 2025: Everything you need to know
Here is the recap of Google’s event of AI updates all about connecting earlier with customers, creating dynamic content, and developing a fellow advertising expert.Anu Adegbola | May 21, 2025 at 12:01 pm ET
Google expands ads in AI Overviews, AI Mode to desktop
Google’s expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments.Anu Adegbola | May 21, 2025 at 12:00 pm ET
New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings
Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform.Anu Adegbola | May 21, 2025 at 12:00 pm ET
Google unveils Smart Bidding Exploration
Google’s Smart Bidding Exploration uses AI and flexible ROAS targets to help capture more conversions by unlocking untapped search queries.Anu Adegbola | May 21, 2025 at 12:00 pm ET
Google unveils new tools for testing, measurement, data
Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.Anu Adegbola | May 21, 2025 at 12:00 pm ET
Google is putting agentic tools in Ads and Analytics
Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends.Anu Adegbola | May 21, 2025 at 12:00 pm ET
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.Anu Adegbola | May 21, 2025 at 12:00 pm ET
Google Ads rolls out new Performance Max image optimization features
Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals.Anu Adegbola | May 21, 2025 at 11:04 am ET
Google Ads headlines: Your guide to create clickable and converting ads
Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types.Jyll Saskin Gales | May 21, 2025 at 10:00 am ET
Google Ads costs rise again, but conversions improve: Report
Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses.Anu Adegbola | May 20, 2025 at 1:29 pm ET
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.Aric Whiteley | May 20, 2025 at 8:00 am ET
Google Ads bug stalls spending for New Customer Acquisition
A Google Ads bug started May 15, disrupting performance for advertisers focused solely on acquiring new customers.Anu Adegbola | May 19, 2025 at 2:28 pm ET
Google AI Max for Search campaigns: New insights from Ginny Marvin
Google’s Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here’s what you need to know.Anu Adegbola | May 16, 2025 at 2:14 pm ET
Temu pulled its ads – here’s what happened next
Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers more power.Anu Adegbola | May 16, 2025 at 1:42 pm ET
How AI shapes Google’s Search Ads rankings revealed in trial exhibit
Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.Anu Adegbola | May 16, 2025 at 10:18 am ET
The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it’s too late.Maggie Humphrey | May 16, 2025 at 10:00 am ET
Google rolls out ‘Ads funded by’ labels in search results
The ‘Ads funded by’ section is now in Google’s My Ad Center. Google Search will show the payment profile name as the payer name.Anu Adegbola | May 15, 2025 at 2:43 pm ET
YouTube unveils new shopping ads for TV viewers
YouTube’s shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.Anu Adegbola | May 15, 2025 at 1:14 pm ET
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.Menachem Ani | May 15, 2025 at 9:00 am ET
Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism
Emails showed Google’s aggressive push for its ‘Power Pair’ AI campaign raised concerns about the company’s disconnect with user preferences.Anu Adegbola | May 14, 2025 at 12:34 pm ET
Google Ads adds device targeting to Performance Max campaigns
The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and TVs.Anu Adegbola | May 14, 2025 at 11:26 am ET
Google Ads Audience Builder: What the heck is that?
Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and PMax campaigns.Jyll Saskin Gales | May 14, 2025 at 10:00 am ET
Dynamic landing pages: What works, what fails, and how to test
Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.Dii Pooler | May 14, 2025 at 9:00 am ET
Google Ads Performance Max image optimization now rolling out
Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.Anu Adegbola | May 13, 2025 at 3:29 pm ET
Google faces $13 billion in EU civil claims after Shopping antitrust fine
The lawsuits by EU rivals may force major changes to Google’s shopping and comparison queries and ad visibility.Anu Adegbola | May 13, 2025 at 10:15 am ET
Value-based bidding: Why it’s key to boosting your Google Ads
Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability.Sarah Stemen | May 13, 2025 at 9:00 am ET
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.Rémi Kerhoas | May 13, 2025 at 8:00 am ET
Google’s $4.7 billion legal storm: Sued in Italy, pays in Texas
Google is facing a new $3.3 billion antitrust lawsuit in Italy as it settles a $1.4 billion privacy settlement in Texas.Anu Adegbola | May 12, 2025 at 3:01 pm ET
AI Max: Google’s new AI ad tool, explained
A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance control.Anu Adegbola | May 12, 2025 at 2:42 pm ET
TikTok launches $1 million ad credit program to boost U.S. small businesses
TikTok is launching nationwide support programs to help U.S. small businesses grow their presence on the platform during Small Business Month.Anu Adegbola | May 12, 2025 at 10:30 am ET
Google Ads AI Max: Automation with a side of anxiety
Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.Anu Adegbola | May 9, 2025 at 10:00 am ET
Jerry Dischler leaves Google after nearly 20 years
Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.Barry Schwartz | May 9, 2025 at 9:28 am ET
Ad strength in Google Ads: Why Average is better than Excellent
Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.Matt Bowen | May 9, 2025 at 8:00 am ET
Google to deprecate structured data files v7 by November
Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions.Anu Adegbola | May 8, 2025 at 3:00 pm ET
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